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David Ryan is the designer of ELOPe, an email language optimization program, that if successful, will make his career. But when the project is suddenly in danger of being canceled, David embeds a hidden directive in the software accidentally creating a runaway artificial intelligence.
David and his team are initially thrilled when the project is allocated extra servers and programmers. But excitement turns to fear as the team realizes that they are being manipulated by an A.I. who is redirecting corporate funds, reassigning personnel and arming itself in pursuit of its own agenda.
WINNER SCIENCE FICTION DIY BOOK FESTIVAL 2011-2012
FOREWORD REVIEWS SCIENCE FICTION BOOK OF THE YEAR 2011
"Avogadro Corp is a tremendous book that every single person needs to read. In the vein of Daniel Suarez's Daemon and Freedom(TM), William's book shows that science fiction is becoming science fact. Avogadro Corp describes issues, in solid technical detail, that we are dealing with today that will impact us by 2015, if not sooner. Not enough people have read these books. It's a problem for them, but not for the [emergent] machines." -- Brad Feld, managing directory Foundry Group, co-founder Techstars
"Highly entertaining, gripping, thought inspiring book. Don’t start without the time to finish — it won’t let you go.” -- Gifford Pinchot III, founder Bainbridge Graduate Institute, author THE INTELLIGENT ORGANIZATION
"An alarming and jaw-dropping tale about how something as innocuous as email can subvert an entire organization. I found myself reading with a sense of awe, and read it way too late into the night." -- Gene Kim, author of VISIBLE OPS
"A fictional world where Portland is the hub for the most exciting advancements in technology... [J]am packed with great references to deep Portland culture...and Portlandia-type references" -- SILICON FLORIST
"Hertling builds a picture of how an AI could emerge, piece by piece, from technology available today. A fascinating, logical, and utterly believable scenario - I just hope nobody tries this at home." -- Nathaniel Rutman, Senior Systems Architect
- Sales Rank: #23827 in eBooks
- Published on: 2014-01-09
- Released on: 2014-01-09
- Format: Kindle eBook
Review
"Highly entertaining, gripping, thought inspiring. Don't start without the time to finish -- it won't let you go." - Gifford Pinchot III, founder Bainbridge Graduate Institute and author of The Intelligent Organization
"A tremendous book that every single person needs to read. In the vein of Daniel Suarez's Daemon and Freedom(TM), William's book shows that science fiction is becoming science fact. Avogadro Corp describes issues, in solid technical detail, that we are dealing with today that will impact us by 2015, if not sooner. Not enough people have read these books. It's a problem for them, but not for the [emergent] machines." - Brad Feld, managing director Foundry Group and cofounder TechStars
"A fascinating look at how simple and benign advancements in technology could lead to the surprise arrival of the first AI. And like all good techno-thrillers, the reality of AI is less than ideal." - Jason Glaspey, Silicon Florist
"An alarming and jaw-dropping tale about how something as innocuous as email can subvert an entire organization. I found myself reading with a sense of awe, and read it way too late into the night." - Gene Kim, author of Visible Ops and The Phoenix Project
About the Author
William Hertling is the author of Avogadro Corp: The Singularity Is Closer Than It Appears, A.I. Apocalypse, and the forthcoming The Last Firewall. A fifteen year veteran of the technology industry, he holds ten patents on software and internet technology, developed web and social media strategy at Hewlett-Packard, and is a frequent speaker at SXSW Interactive. He’s been building online communities since 1986 when he ran seven phones lines into the back of his Apple //e to create an online chat system.
Most helpful customer reviews
126 of 145 people found the following review helpful.
Only so-so
By Nifty
EDIT 11/15 - Author commented below and has revised the book. I read this in 2012 before revisions and have not re-read. Just wanted to make anyone who reads this be aware that there is a revised version out now.
I downloaded this as an ebook based on some very good target marketing on Facebook. I have "friended" the SingularityHub page on FB. I was looking forward to reading this as I really like this type of book.
However, I was pretty disappointed in the book. This is not to say that this isn't a good first novel, but it's not a great one and I really don't think it deserves all the 5 star reviews.
Here is what I liked about it:
- the subject matter, always very interesting to see what people come up with for AIs and the Singularity.
- the price for an unknown writer's ebook
- it wasn't difficult to read, but the author's style needs to be honed
Here is what I didn't like about it:
- I often felt like I was being lectured to
- A lot of "telling" not "showing" in terms of situation
- It was just too difficult to suspend disbelief. Middle East peace based on emails? There was just too much dependency on the concept that no one actually talks to anyone else anymore. Especially, in politics.
- Characters lacked depth for example there was absolutely no sense that the head of Avogadro Corp was very upset at all about any of it. I think I get the personality that he was trying to create but I just don't think it worked.
Similar books that I liked:
Daemon by Daniel Suarez (very similar topic in some ways) Daemon
Accelerando by Charles Stross Accelerando (Singularity)
Rainbows End by Vernor Vinge Rainbows End
58 of 65 people found the following review helpful.
Couldn't put it down
By J. Weiss
William Hertling sets "Avogadro Corp" in modern day Portland, Oregon. Avogadro Corp is a thinly veiled fictional Google, with AvoMail as key aspect of the story. While "Avogadro Corp" is the first in a series of three (so far), it easily stands alone as a terrific, and stunningly believable, account of how the first sentient artificial intelligence might accidently arise. In a man vs. machine conflict, our protagonist David Ryan, as a contemporary Dr. Frankenstein, battles to destroy the thing he creates. A majority of the characters are well-developed and distinct; the ones that are a bit one-dimensional are minor characters. The pace of the book is quite fast with only a few tangential story arcs to mentally maintain. In fact, I made the "mistake" of starting the book at bedtime; I was finished by lunch the next day. I simply could not put it down.
David Ryan, a software engineer at Avogadro Corp, is working on a recommendation engine for their flagship product, AvoMail. The recommendation engine, Email Language Optimization Program (ELOPe), is designed to provide suggestions for better wording for your outgoing emails so that the recipient is more receptive. When the project is in jeopardy of being cancelled, David inserts a hidden self-preservation directive into ELOPe and allows it to autonomously rewrite outgoing emails related to the project. Once ELOPe begins redirecting corporate funds and arming itself in offshore floating data centers, David and coworker Mike set about trying to take down ELOPe with the help of I-trust-paper-not-computers internal auditor Gene.
One aspect of Hertling's novel that I found intriguing was that by never revealing the internal motivation of ELOPe, you too are brought on this journey of how to destroy the "ghost in the machine." Also, as a resident of Portland, I enjoyed that the book was set here and incorporates its coffee culture.
19 of 21 people found the following review helpful.
Fun with "Ghosts in the Machines" - First Encounter ("Avogadro Corp")
By Matt Mansfield
William Hertling's "Singularity Series" of three sequential novels is a fast-paced and entertaining look at how the relationships between people and their technology creations might evolve over the next 50 years:
* Avogadro Corp.: The Singularity is Closer than it Appears
* A.I. Apocalypse
* The Last Firewall
The approach goes way beyond traditional sci-fi robotics to the essential technology programming that changes into much more advanced forms than anticipated. And that's where the fun comes in.
A central concept to this series is "singularity" which takes on different meanings as the broad story develops. The convergence of people and technology reaches a surprising state by the conclusion.
Each book of Hertling's trilogy is reviewed individually with a common introduction (on its Amazon site location) but with references to the other books since the storylines and the four main human characters - Mike Williams, Rebecca Smith, Leon Tsarev and Catherine Matthews - play central and, to some extent, on-going roles in specific books.
One other note: throughout each of the books there are technological terms and discussions, which add the patina of plausibility to the immediate story and characters. Do not feel overwhelmed or try to grasp the meanings unless so inclined. Their immediate value is to provide a "what and how is it happening" at the moment - an updated twist on Alfred Hitchcock's MacGuffin.
During the mid 20th century the long-held idea of mind and body as separate entities coming into coincidental existence at birth was rejected in favor of a more evolutionary explanation for the development of the brain. The earlier view was characterized as "the ghost in the machine." Hertling's creations give this debate a fresh perspective.
* * *
"Avogadro Corp.: The Singularity is Closer than it Appears" is the first book of the "Singularity" trilogy and tells of the rise of a sophisticated Artificial Intelligence (AI) called ELOPe (Email Language Optimization Program) as an unexpected bi-product of an Avogadro Corporation project for an improved email composition auto-correct function. The timeframe is within the next ten to fifteen years.
To protect the project development and its funding, one of the two managers, Dave Ryan, writes additional commands for ELOPe to adjust any language or programs in emails so that outcomes are favorable for sustaining itself. By the time his partner, Mike Williams, is aware of this change, events are literally running out of control at the speed of light.
In a semblance to HAL 9000 from Arthur C. Clarke's futuristic novel (and later film), "2001: Space Odyssey," ELOPe quickly amasses capabilities that transcend a single program to become a sentient electronic identity. Despite the termination efforts of Avogadro Corporation and its executive staff headed by Rebecca West, ELOPe proves capable of altering interactions between people, groups and nations with potentially positive outcomes for all parties and, ultimately, itself.
The dilemma driving the players is whether to accept ELOPe's capabilities and guiding efforts or to figure out how to corral ELOPe so that the world can continue, as they know it. The outcome will leave room for plenty of debate and an opportunity to examine the assumptions about the current uses of technology.
One of Hertling's plotting approaches is similar to that of the Polish science fiction writer, Stanislaw Lem. In his 1960's satiric novel, "Memoirs Found in a Bathtub," Lem explored the potential human reactions to the unexpected destruction of everything containing paper and its impact on behavior. Hertling is doing a contemporary version with the elimination of email content control - an entertaining and believable premise given its nearly universal acceptance.
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